Scans reveal how the brain’s GPS helps us navigate from A to B

Brain scans have revealed the workings of the brain’s GPS that underpin our decisions as we navigate towards a destination.

Two areas of the brain appear to take turns as our internal global positioning system and work together to steer us through the environment. The brain regions take on different roles to meet our needs, with one keeping track of the distance to our destination as the crow flies, and the other chipping in to calculate the actual distance of the route ahead when we reach a junction.

Researchers pinpointed the neural systems by scanning volunteers’ brains as they watched movies shot on the streets of Soho in central London.

“We have never known anything about how the brain represents information about future places we want to be,” said Hugo Spiers, a neuroscientist at the Institute of Behavioural Neuroscience at University College London. They presented their findings at the annual meeting of the Society for Neuroscience in Washington.

“We didn’t know if the brain tried to keep track of the straight line distance to the goal and we got there by minimising that distance, or whether the brain used the actual path we planned to take.”

To unravel how we navigate, Spiers and his colleague Lorelei Howard first gave volunteers maps of Soho to study and took them on an intensive two-hour tour of the area, during which they were asked to learn the streets and locations of 23 bars, shops and cafes. After the training session, they sat an exam to ensure they had learned the area well.

For the next stage of the experiment, the scientists had a film crew walk around Soho in the early hours of a summer morning to capture first-person footage of the routes between various streets and establishments.

The volunteers then laid in a functional magnetic resonance imaging (fMRI) scanner while they watched the movies on a screen in front of them. When the movie began, the name of the street they were on appeared alongside a picture of the bar or shop they had to get to.

During the experiment, the scientists paused the movie whenever a junction appeared and asked the volunteers which way to turn. What they did not know was that the movies were preset to follow the quickest route most of the time, and take them on detours at others.

“Once people made a decision on which way to turn, the movie carried on. But if they pressed left, the movie didn’t always go left,” Spiers said.

In some of the movies, the volunteers would find themselves geographically very close to their destination, but the road layout meant they still faced a long walk to get to their goal. In others, instead of taking the most direct route, the film would head off in another direction, taking them further away from the place they wanted to go.

The scans showed that the front part of a brain structure called the hippocampus kept tabs on the straight line distance to a person’s destination and became more active the further away they were.

“If a bar is right nearby and you are getting further away, the activity in the front end of the hippocampus ramps up and up, and then goes back down as you get closer,” Spiers said.

But this tracking of the straight line distance from one place to another was only half the picture. When people made decisions about which way to turn, the back part of the hippocampus got involved, apparently calculating the new route and its length.

“The posterior hippocampus cares about how long a route is going to be. It’s like GPS. It knows how far you’ve got to go in the real world and it gets more excited the closer you are to your goal,” Spiers said. Once a decision to turn was made, the brain switched back to using the front of the hippocampus.

The role of the rear hippocampus was particularly clear when volunteers were taken on an unexpected detour away from their goal. As the camera panned around to make the wrong turn, that part of the brain immediately reacted by calculating the new, longer route ahead.

“It seems like a seamless experience, but the idea that the brain is calculating different useful bits of information as you need them on the fly makes a lot of sense,” Spiers said. “There’s a cost associated with determining your exact path all the time. Your brain is generally keeping track of how far you are from your goal, but it’s not constantly checking all possible paths ahead.”

The importance of the back part of the hippocampus in route information was demonstrated by Eleanor Maguire, also at University College London, in 2000. She scanned the brains of taxi drivers who had memorised the streets of London and found the backs of their hippocampuses were larger than average.

In a further round of experiments, Spiers and Howard scanned the brains of people as they watched the movies without being asked to navigate. The situation mirrored that of a passenger in a car who is not giving any directions to the driver. The scans showed that in passive viewers, the GPS system stayed silent, suggesting that it is not an automatic process, but acts only when a person is actively trying to navigate.

In the next stage of the research, the scientists hope to identify how the brain knows which direction to move in.

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HP’s WiFi Touch Mouse X7000 has a Facebook button, doesn’t like lefties

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iPhone owners might want to avoid iOS 5.0.1 update

Last Thursday Apple released iOS 5.0.1 and I immediately installed it on my iPhone 4 (primarily so I could test out the over-the-air install feature). Then something happened that wasn’t supposed to happen – my Phone’s battery life took an instant and massive hit.

According to Apple, iOS 5.0.1 was meant to fix ‘bugs affecting battery life’ but according to user feedback over on Apple’s support forum the update didn’t fix the problem for many users, and introduced the bug to others who had previously not been affected by it.

Note: In the defense of the iOS 5.0.1 update, it did fix the problem for some iPhone owners.

I have first-hand proof that the iOS 5.0.1 update can be toxic – because my iPhone 4 battery life hasn’t been the same since installing it. Prior to iOS 5.0.1 I was getting what I would have described as stellar battery life from my handset. Even when under quite heavy usage I could go a good day and a half without needing to recharge. Even after installing iOS 5, I was still getting excellent performance out of the battery.

Then I installed iOS 5.0.1 …

The first thing that I noticed was the battery life dropping like a stone overnight when the handset wasn’t doing anything. As a rule I’d expect a drop of around four percentage points overnight, but Friday morning after installing the new update I noticed that the battery had dropped about fifteen percentage points, way more than I’d have normally expected. I put it down to coincidence but decided to keep an eye on things. Next night I noticed the same thing happen. To make matters worse, I noticed the battery draining away much faster than normal during the day with no change in my usage pattern. Just this morning I saw the handset drop from 80% charge to under 10% over the course of a few hours.

And remember, this isn’t a new iPhone 4S, this is an iPhone 4 that prior to iOS 5.0.1 update was offering me excellent battery life.

Testing done for me by an iOS app developer seems to suggest that the battery problems affecting iPhone 4S is software related rather than anything to do with the hardware, and given the issue I’m seeing on my iPhone 4 (and to some extent on my two test iPhone 3GS handsets), I’m inclined to agree that with that conclusion.

So, given that I’ve both heard and seen how iOS 5.0.1 can cause problems for iPhone 4 and 4S (and to a lesser extent, 3GS users), if you’ve not yet installed the update, you might want to give it a miss.

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Steve Jobs Wanted iPhone On Its Own Network, Carrier-Free

Steve Jobs at the first iPhone event in 2007. Photo: Jim Merithew/Wired

When Steve Jobs first dreamed up the iPhone with his team at Apple, he didn’t want it to run on ATT’s network. He wanted to create his own network.

So says Silicon Valley venture capitalist John Stanton, who spent a good deal of time with the late Apple CEO during the phone’s development period. Jobs wanted to replace carriers completely, Stanton says, instead using the unlicensed spectrum that Wi-Fi operates on for his phone.

“He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum,” Stanton said on Monday at the Law Seminar International Event in Seattle. “That was part of his vision.”

Both Wi-Fi and cellular frequencies belong on the ultra high frequency level of the radio frequency spectrum. Wi-Fi takes up five channels of the 2.4 GHz band. Other frequency bands are allotted to various purposes and cellular providers by the FCC.

Jobs gave up his plans to create his own network in 2007, ultimately settling on a deal with ATT.

When Jobs debuted the iPhone, it marked a huge change in the way phone makers and carriers developed a device. Jobs sold ATT Apple’s iPhone sight unseen. Previously, carriers were an integral part of device development, adding tweaks, features and software throughout the process. Not so with the iPhone. Apple orchestrated the entire phone experience, while ATT was simply afforded the opportunity to sell it. Android and other major mobile phone platforms followed this model with their smartphones later on, though to a lesser degree.

It’s not outrageous to think Jobs and Stanton spoke candidly about network matters, given Stanton’s long history with wireless carriers. He was the first employee at McCaw Cellular, the national wireless provider that later became ATT Wireless. He started another firm called Western Wireless, which birthed an operator called Voicestream that was bought out by Deutsche Telekom and became T-Mobile.

I’d be interested to find out what sort of challenges Apple encountered trying to develop and get a phone to work properly just on the Wi-Fi spectrum. The company certainly could have just bought out an existing carrier with its billions in the bank. Either option must have been too costly or provided too little pay-off to make it worthwhile.

via MacWorld

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Interview: Nokia Marketers On How They Are Selling Their Windows Phone

Nokia’s marketing campaign for its first ever Windows Phone handsets is its costliest ever, with a budget three times the size of any previous launch.

That explains this lavish-sounding upcoming DJ concert and 3D projection-fest on the banks of the Thames,

But, though the Lumia range launches on Wednesday, most of the marketing money has already been spent, Nokia (NYSE:NOK – News) UK marketing director John Nichols and global social media marketing director Craig Hepburn told me at the recent Nokia World. Listen here

“We haven’t gone as far as the film industry, which spends about 93 percent of their (marketing) budget before a film’s released – but we’re not far off it,” Nichols said. “A huge part of our budget is gone before we even get this handset in the high street for sale.”

Pre-launch user testing showed consumers preferred Windows Phone over iPhone, Android and other handsets, Nokia claimed as it began winding down its costliest ever marketing spend for its new Lumia phones. “The NPS proves that; Windows OS scores the highest amongst the user base,” Nichols said.

Nokia began teasing the Lumia almost a month before this week’s launch. It’s a bold campaign that, underpinned by the belief of both Nokia and Microsoft (NSDQ:MSFT – News) that they have a better OS than rivals, sells the Windows experience as “the amazing every day”.

The campaign has pushed visibility Windows Phone’s trademark coloured tiles higher than ever Microsoft alone did, and has included costly TV ad buys in The X Factor and sponsorship of Channel 5’s men’s lifestyle shows, for example.

But Hepburn explained Nokia tried to revolutionise this campaign by focusing more on amplifying early users’ own experiences than ramming traditional marketing messages down people’s throats.

Nichols said he had implemented an “unprecedented seeding campaign, getting this device out to thousands of consumers and all store staff and call centres”: “When people experience this amazing hardware and fantastic OS, they just don’t leave.”

Time will tell…

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